ESTAT D'ALARMA – MERCÈ

Virtual music video for ESTAT D'ALARMA by MERCÈ, for which we created a digital version of the artist (MetaHuman) and then developed all the virtual production —animation, environment, lighting, camera, rendering— ​​​​​​​inside Unreal Engine 5.

The concept revolves around escaping from the need of justifying one's identity towards society, the exposure to social media and the pressure that overstimulation applies to the individual. In the storyline of the music video, MERCÈ tries to communicate with herself, and attemps hacking the system in order to free herself from it.