The slogan “Your life is a startup” suggests that our lives are precariously close to failure, as more than nine out of ten startups fail in the years following their creation. I distributed several San Pedro cacti throughout the shared spaces of Escola Massana with the goal of reducing the potential risk of semicircular lipoatrophy faced by users of the new building, designed by Carme Pinós. Most of the cacti ended up dying after a few months.

This is a research project on the relationship between work, life, and art, approached through first-person analysis of entrepreneurship and the entrepreneurial spirit. Getting By: Successfully Undertaking Creative Practice focuses on exploring project culture and its relationship with life understood as a work project, as well as analyzing the entrepreneurial imagination and the intersections between entrepreneurial genius and the role of the contemporary artist.

The research was presented as a lecture, built from slides documenting jobs and professional training courses I took alongside my university studies, including materials from various entrepreneurship courses I attended with the aim of founding a startup that ultimately never came to fruition.